Granola. Packaging Design
This case study highlights our experience designing packaging that appeals to target markets and improves brand awareness on the shelf.
Every product in the line seems related, hence a consistent design structure was followed throughout all variants. Every packaging features the brand logo prominently, therefore offering a consistent and coherent brand identity. Using layout components consistently—such as the ingredient explosion and strong product name placement—allows one to develop a family of items that are readily identified as belonging within the same series. The packaging is meant to be aesthetically pleasing and practical as well. By using a matte coating on the boxes, they seem expensive and glare on store shelves is lowered. Apart from accentuating the vivid colors and photos, the dark background keeps a stylish and clean appearance. Furthermore environmentally friendly packaging is meant to demonstrate the brand's dedication to sustainability.
