Chocolate Mouth. Brand Identity & Bonbon Packaging Design
The idea came from the spirit of Austin, Texas, a city known for its creative culture, music, art, and the phrase "Keep Austin Weird."
The hardest part was coming up with a brand that would stand out in a market where chocolate packaging is usually traditional, elegant, and predictable.
Chocolate Mouth wanted something that was different-something that showed real people, real feelings, and real lives. Their chocolate isn’t just for Valentine’s Day or weddings. It’s for everything from breakups to celebrations to random Tuesdays.
The brand needed to get:
the creative and somewhat disorganized energy of Austin, strong look and feel, packaging that is fun, collectible, and easy to remember, a visual system that could work for a lot of different themed gift boxes and seasonal drops.
We made a bold and expressive visual identity that shows off Austin’s culture and the brand’s fun personality.
The project included making:
Designing a Logo. System for Brand Identity. Design of packaging for different collections of chocolate boxes. System for Custom Illustrations. Design and Build of E-Commerce Websites
The custom illustration style made just for this project is a big part of the brand’s identity. Every illustration was made from scratch and adds its own style to the packaging. Some examples are fun skeletons, old-school tattoos, Austin landmarks, and cultural references.
These pictures make a visual language that is alive, different, and clearly Austin.
The packaging was made to look like mini art posters, so each chocolate box became a collectible item instead of just a box.
We also made and designed a custom e-commerce website that continues the same visual storytelling to support the brand experience online. The site has the same bold personality: it’s colourful, fun, a little strange, and definitely one of a kind.
