brand identity, packaging & graphic design
Judinström Beer. Packaging Design, Identity
concept
The Judinström brand was developed with the goal of significantly influencing the Canadian beer scene and increasing local Montreal brewery visibility. Creating a distinctive beer culture and exposing customers to a wide spectrum of beer varieties was the main goals.
challenge
Our goal was to build a brand from nothing, including a logo, graphic components, and packaging design, using Scandinavian ideas reinterpreted via a modern perspective. Along with packaging designs influenced by Scandinavian landscapes, this included creating a new brand and primary visual centered on a stylized character.
solution
Developing a distinctive logo that captures the core of Judinström served as the basis. Inspired by Scandinavian background, the design shows a distinctive character done with a contemporary twist. Not only unique but also a uniting symbol that connects the several components of the brand's identity this character is.
Awards
A' Design Award for Packaging Design Category
project type
logo design, packaging design, illustration
client
JUDINSTRÖM Brasser
Judinström craft beer's packaging was intended to be aesthetically striking as well as practical.
With an eye toward the center stylized character and Scandinavian ideas, the layout is simple and understated. Mostly blue and white tones in the color palette reflect the cool, fresh attitude of Scandinavian landscapes. Every may clearly show the logo and main graphic features, therefore guaranteeing brand consistency and simple recognition. Clear and easily available essential product information like the type of beer, ingredients, alcohol level, brewery facts, is displayed.
The last concept for Judinström's craft beer packaging is a flawless mix of modernism and legacy. It appeals to modern consumers and effectively catches the essence of Scandinavian society. In the cutthroat craft beer market, the unique logo and graphic components help to establish a strong brand identification. Examining logo usage, color palettes, typeface, and tone of voice guarantees consistency across all media from a thorough Brand Book. To keep brand consistency, it also provides graphic components and application samples. The branding of Healthy Line expresses its aim of supporting environmental and personal health as well as of building trust and awareness in the health food market.