Freeze-Dried Fruit Crisps Packaging Redesign

concept

SHARY Freeze-Dried Fruit Crisps are a colourful range of light, crunchy snacks made from real fruit. The redesign combines bold flavour colours, clear typography and appetising fruit photography to make the seven-product range easy to recognise, understand and choose.

challenge

The goal was to refresh the existing SHARY packaging while preserving its established brand recognition. Within a few seconds, each pack needed to communicate the brand, freeze-dried format, flavour and crispy texture of the product.

The seven varieties also needed to look distinctive individually while forming one consistent and clearly connected product range.

solution

We created a clean packaging system built around a larger SHARY logo, prominent flavour names, colour-coded panels and generous white space. Images of fresh fruit are paired with the freeze-dried pieces, helping customers understand both the ingredients and the light, crunchy texture of the snack.

The front-of-pack hierarchy guides the eye from the SHARY brand to “Freeze-Dried,” the flavour name and “Crisps.” Supporting messages—including “Ready to Eat,” “Gluten Free,” the Health Star Rating and Australian-owned identification—are organised clearly without overwhelming the design.

Seven flavours, one bold packaging system

Each product is identified by its own saturated colour, inspired by the flavour inside. Red represents Strawberry, yellow Pineapple, orange Mango, green Apple, purple Mixed Berry, soft pink Mixed Peach and turquoise Tropical Mix.

The colour-coded top and bottom panels make the range easy to navigate, while the consistent white background, typography and image structure keep all seven products recognisable as part of the SHARY family.

Fresh fruit and finished crisps are shown together in generous, appetite-led compositions. This immediately explains the product and makes its flavour and texture tangible. The central message, “Big Fruit Flavour. Light, Crispy Crunch,” captures both the emotional appeal and the distinctive eating experience.

The SHARY packaging shown here came out of our food packaging design process. We are a packaging design agency for food, beverage and CPG brands, and we take on new projects year-round.

publish date: 2026
project type: Packaging Design, Dried Fruit Packaging redesign
client: SHARY (Australia)

The front of each pack is designed for quick recognition on a busy retail shelf. The enlarged SHARY logo strengthens brand visibility, while the prominent flavour name makes each variety easy to identify from a distance. Strong colour blocks give the range energy and help customers distinguish between products at a glance. The photography plays an important role in communicating the product experience. Fresh fruit establishes flavour and natural appeal, while the freeze-dried pieces show the actual shape, colour and crispy texture of the snack. The images extend into the coloured area, creating depth and movement without compromising clarity.

The back of the pack continues the same clear and approachable visual language. The message “Real Fruit. Real Crunch.” and a concise SHARY story reinforce the product proposition. Simple illustrated serving ideas show that the crisps can be enjoyed straight from the bag, added to yoghurt, sprinkled over cereal or mixed with nuts and seeds.

project overview

The completed redesign brings seven SHARY products together as one cohesive and flexible packaging range. Strong typography provides a clear reading hierarchy, vivid colour coding makes flavour selection easier, and appetite-led photography communicates both the fruit ingredients and the crispy texture.

The result is a bright, modern and recognisable packaging system that preserves the existing SHARY identity while giving the range stronger shelf presence and a clearer reason to choose the product.