FAM CAFFEE Logo & Coffee Packaging Design

concept

We designed the FAM CAFFÉ logo and packaging for two whole-bean coffees, Caffé D’Oro and Caffé Crema. The visual direction draws on Italian espresso culture, using a crest and serif wordmark to give the brand a classic character. Each coffee has its own colour palette, typography and imagery.

challenge

The two bags needed to look like part of the same range while remaining easy to tell apart on the shelf. Each front panel had to make the brand and product name immediately recognisable, with the roast level, intensity and net weight easy to find.

solution

We placed the FAM CAFFÉ logo in a colour panel that runs down from the top seal of each bag. The crest pairs two winged lions with a shield in the colours of the Italian flag. A shared layout connects the two designs, while the green and red panels give shoppers a quick way to distinguish them.

Two coffees, two visual styles

Caffé D’Oro pairs a black front panel with deep green sides and gold lettering. A close-up of espresso, with a single drop suspended above the crema, is the focal point. The green intensity badge and the 100% Arabica callout sit together near the bottom.

Caffé Crema uses warm gold tones, red script and a watercolour illustration of the Colosseum. A close-up of the coffee’s crema adds texture, while the oversized lettering carries the product name across the front panel.

The side panels continue each design. D’Oro uses vertical gold lettering on green, while Crema’s cream-coloured script runs diagonally across the red side panel. Both coffees stay recognisable when the bags are displayed side-on.

publish date: 2026
project type: Packaging Design, Brand Design, Logo Design
client: FAM CAFFE

Project overview

The finished range brings together a single FAM CAFFÉ logo and two distinct packaging designs. The shared logo placement and information hierarchy hold the range together on the shelf, while colour and lettering give each coffee its own identity.