SDR Italian Coffee. Packaging Design & Identity
Timeless Italian Elegance in Modern Coffee Packaging: Sergio Dalla Riva.
Beyond only appearances, the container design chronicles Sergio Dalla Riva’s 50-year career in the coffee business. Including “Maestro del Caffè” and the signature of the founder gives a personal touch and links the customer with the legendary background of the brand and the workmanship behind every bag of coffee. Although appearance was first priority, we also paid close attention to package practicality. The robust materials used are meant to guard the freshness of the coffee, thereby conserving the rich flavors and smells from the moment the bag is sealed until it is opened at the consumer’s house. Different coffee blends were used with the packaging design applied across:
Espresso Nº 3: Emphasized with a green accent, this espresso mix is forceful and strong.
Marked with a red accent, 100% Arabica reflects the rich and smooth nature of this pure Arabica coffee. Every variation keeps a similar design language while letting the particular qualities of the coffee show.
Apart from the use guidelines and the roast level scale, on the back of every coffee packet you will find comprehensive information about the origins of the coffee beans, including the particular areas in Italy where they are obtained. To help consumers select the mix that best fits their taste preferences, there is also a flavor profile chart outlining the scent, acidity, body, and aftertaste. Along with storage advice to preserve freshness and a synopsis of Sergio Dalla Riva’s 50-year record in creating great coffee, the packaging offers brewing instructions for several techniques including espresso, French press, and pour-over. Finally, customers may scan a QR code to find out more about the environmental policies of the business and follow the path the coffee beans travel from farm to cup.
