Food Company. Brand Identity & Packaging Design
The use of premium materials and an aesthetically pleasing design help the Italian pasta packaging to highlight its excellence.
Based on the actual owner of the firm, the stylized portrait of a chef forms the main component of the logo. This human touch links the brand directly to its beginnings and gives it credibility and a distinctive character. Though simplified, the picture captures the warmth and knowledge of a seasoned cook in expressive manner.
The Chefz Food logo is a well-rounded design that successfully conveys the main ideas of authenticity, quality, and tradition of the company. The logo is a great tool for the brand’s identity since it not only distinguishes itself but also tells a striking tale by combining a customized portrait with strong typeface and a color palette.
Deep red and white’s color scheme guarantees great packaging visibility and supports the brand’s focus on quality and history.
