Fishtime. Logo Design & Packaging Design

corporate stile, packaging design

concept

Fishtime, a new line of fish and seafood products, needed packaging design that would communicate both brand dependability and product freshness as part of a complete branding effort.

challenge

Over twenty different products make up the Fishtime collection, all kept utilizing cutting-edge shock freezing technology to retain their original structure, taste, and nutritional content. Thus, the packaging had to convey trust and freshness at a look solution, not only aesthetically pleasing.

solution

Our group came up with a consistent graphic concept that captures Fishtime's core. Inspired by the immaculate beauty of Norwegian fjords, logo and packaging design displays a lighthouse tall against the backdrop of tranquil waters and distant mountain peaks, suggesting purity and the great quality of the seafood within.

publish date

2021

project type

logo design, packaging design, illustration

client

WineTime

Choosing a simple, aesthetically pleasant look that consumers could easily traverse, the flat illustration style fit current design trends.

Using this design consistently throughout the whole product line not only brings the Fishtime brand together but also distinguishes it on retail chain shelves. Clear lines, cool color tones, and maritime images taken together produce freshness and dependability that appeals to consumers and helps them make faster purchase decisions.

The new packaging design of Fishtime is not only about appearance; it's a strategic tool that conveys the brand's dedication to quality and modernism, therefore guaranteeing that every product in the series reflects the same high standards. Covering logo use, color palettes, typeface, and tone of voice, a thorough Brand Book guarantees consistency across all media. To keep brand consistency, it also provides graphic components and application samples. The branding of Healthy Line expresses its goal of supporting environmental and personal health as well as of building trust and awareness in the market of health foods.

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