Climate Neutral Product. Visual identity
To symbolize development, rebirth, and sustainability, the logo itself features an interlaced leaf encircling a circular design concept.
To guarantee it is consistent and harmonious in digital and analog environments, we implemented the new logo and brand identity across all the touchpoints.
- Packaging: It includes its new logo conspicuously and highlights its environmentally friendly materials used on the pack in line with the aim of not contaminating the market. Apart from the simplicity of the design with the natural color palette, it communicates brand values.
- Social Media: The brand identity was transferred to social media platforms where community involvement is mostly dependent. To aid with brand storytelling in a way that conveys that they care about the world in addition to beauty, Wink Lashes also supplied bespoke graphics including their logo and sustainability statements.
- Merchandise: The new logo also appeared on branded goods, like reusable tote bags, therefore giving the business the chance to accentuate the environmentally concerned message in daily life in a sensible and fashionable way. These items not only help to improve brand awareness but also encourage environmentally friendly behavior among consumers.
Key statements scattered throughout the brand identity also support Wink Lashes sustainability projects such “1 Order = 1 Tree” and “Eco-Friendly Packaging.” Along with the logo they are seen on many different platforms, which guarantees consumers know what the brand is doing concerning environmental sustainability.
