Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The main idea behind the packaging design comes from the desire to "add some magic". Thus, an attractive design was chosen that is supported by symbols that tell about the purpose and benefits of the product. The main graphic symbol that creates a single recognizable style is the "Eye". The image of the stylized "Eye" immediately conveys the direction of the product - eyelash extension and at the same time adds a sense of mystery and magic. The rest of the symbols involved in packaging design are developed for a specific product and are convenient as a tool for differentiation. Basic Design Colors: dark graphite, dark coral and white emphasize the graphic elements favorably, add elegance to the packaging design, and emphasize confidence in the brand.
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Client: Wink Lashes Services: Packaging Design, Illustration Awards: Gold A'Design Award |